CBC Newsworld’s CounterSpin, which ran from 1998 to 2004 as Canada’s only nationally televised debate show, needed a way to facilitate their production process. They were searching for a forum in which the production team could share their ideas and plan for upcoming shows.

Openflows was able to provide an organizational framework that allowed for increased efficiency and improved communication. Production team members were able to post messages to the production website, as well as read the messages of their co-workers. This site could be accessed from any computer, allowing the team to contribute new ideas at any time.

CounterSpin producers used this forum to submit debate questions, potential guest speakers, and video clips, all of which were then reviewed by the rest of the team. As the members considered the information posted to the site, they were able to make their own contributions and suggestions. From the initial planning to the final product, the forum provided a simple and efficient way to structure and organize the show.

While the production site could be accessed only by members of the production team, Openflows also provided CounterSpin with a public site. This website encouraged audience feedback and strengthened the show’s connection with the public. Home viewers were able to involve themselves with the show by posting their comments about recent episodes and even discuss the show and the issues presented during the debate. By encouraging audience input, CounterSpin was able to get a better sense of how the show was received.

As part of the process of modernizing the production team’s resources, Openflows set up a system to digitally archive the CounterSpin episodes. These videos were then streamed through the CounterSpin website and made accessible to the public. Both the public and the production team were able to view past episodes online, strengthening the show’s internet presence.

Using the tools of open source intelligence, Openflows provided CounterSpin with improved production resources, including new means of communication among the producers, and a more interactive relationship with the viewers.